Sarafa API · Weng Ibrahim

Information

I'm a multidisciplinary designer working across brand, motion, and product. I like the problems that need all three: a product that also needs an identity and a launch film, a brand that has to move.

Experience

PagrinUnited Arab Emirates · Remote: Product DesignerOct 2025 to Aug 2026
Designed the product end to end — flows, interface, and shipped screens.
Built the design system: tokens, components, and mobile + desktop specs.
Designed and shipped the marketing site, from positioning to responsive build.
Prototyped the agentic checkout and tested it before engineering built it.
EthJos (ethjos.eth Builders)Remote: Creative LeadJan 2024 to Present
Lead creative direction for a builder community — identity, events, social, motion.
Directed the identity and launch campaign for ProdFest.
Design and animate assets for hackathons, programmes, and partner launches.
SarafaSouth Sudan · Remote: Brand & Motion DesignerAug 2024 to Apr 2026
Built the brand system: logo, type, colour, and usage rules.
Directed and animated product films and launch campaigns.
Kept brand and product visuals consistent across app, web, and social.
Maliyo GamesRemote: Spine 2D & Character AnimatorMar 2023 to May 2025
Animated characters for Iwájú: Rising Chef, the Disney × Kugali mobile game.
Rigged and animated 2D characters in Spine across live mobile titles, including Safari City.
Created game VFX and 3D art alongside the animation pipeline.
Maliyo GamesRemote: 3D Animator & Environment ArtistJul 2021 to Mar 2023
Modelled, UV-unwrapped, textured, rigged, and animated game-ready 3D assets.
Built environments and vehicle models for Danfo Racer.
Produced the Danfo Racer teaser film.
Ixnote ServicesJos, Nigeria · On-site: Design & Animation InternFeb 2020 to Dec 2020
Trained in design and animation, and taught the fundamentals to beginners.

Education

University Of Jos: Computer science

Skills

Brand & Identity: Visual identity
Logo & wordmark
Type & colour systems
Brand guidelines
Art direction
Campaign & social
Motion & 3D: Motion design
Character animation
Spine 2D rigging
Blender — model · UV · texture · rig
Game VFX
After Effects · Premiere
Product & Interface: Product design
UX flows & prototyping
Design systems
Responsive & mobile
Figma
Design-to-dev handoff

Projects